KAN AI Visibility Audit — Pro

When a traveler asks AI for a hotel like yours, do you come up?

Travelers are asking ChatGPT, Claude, Gemini, and Perplexity where to stay. If your website isn't structured for AI to read, the answer routes to Booking.com — at 15–25% commission. This audit tells you exactly where you stand, in minutes.

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How It Works

Three steps. No sales call.

  1. Enter your hotel's URL

    The audit engine reads your homepage, then automatically identifies your four most content-rich subpages — rooms, dining, spa, offers — the pages AI assistants actually draw from.

  2. Full-site AI-readability analysis

    Your site is scored across ten criteria that determine whether AI assistants can accurately read, understand, and recommend your property to prospective guests.

  3. Score, fixes, and PDF report

    You receive a score out of 100, your three highest-impact priority fixes, and a print-ready PDF report you can hand directly to your web team or agency.

What's Scored

Ten criteria that decide whether AI recommends you

AI assistants don't see your photography or feel your lobby. They read structure, text, and data. The audit measures the things that actually determine whether an LLM can find your rates, describe your rooms accurately, and point a guest to your booking engine instead of an OTA.

Every criterion is scored, explained in plain language, and — where you're losing ground — paired with a concrete fix.

  1. Content structure & headings
  2. Structured data (schema.org)
  3. Property facts & accuracy
  4. Rooms & rates readability
  5. Direct booking pathway clarity
  6. Location & context signals
  7. F&B and amenity coverage
  8. Page accessibility to crawlers
  9. Reviews & trust signals
  10. Metadata & social markup

Deliverables

What you get

Full-site audit — five pages

Homepage plus your four key subpages, analyzed as an AI assistant would actually encounter them.

Score out of 100

A single benchmark figure across ten criteria — track it before and after your fixes.

Three priority fixes

Not a fifty-item checklist. The three changes that will move your AI visibility the most, ranked.

Print-ready PDF report

Hand it to your web team, your agency, or your investment committee. No interpretation required.

FAQ

Questions about the audit

What is an AI visibility audit for hotels?

An AI visibility audit measures how well AI assistants such as ChatGPT, Claude, Gemini, and Perplexity can read, understand, and recommend a hotel's website. The KAN AI Visibility Audit scores the homepage and four key subpages across ten criteria and returns a score out of 100, three priority fixes, and a print-ready PDF report.

How does buying the audit work?

It is a one-time purchase with no subscription and no sales call. Payment is handled securely by Stripe and the audit runs immediately after checkout.

How long does the audit take?

Results arrive in minutes. Enter the hotel's URL, and the audit reads the homepage, picks the four most content-rich subpages, scores all five, and produces the PDF report.

Which pages does the audit check?

The homepage plus four key subpages chosen automatically, typically rooms, dining, spa, and offers. These are the pages AI assistants draw on most when describing and recommending a hotel.

What are the ten criteria?

Content structure and headings; structured data (schema.org); property facts and accuracy; rooms and rates readability; direct booking pathway clarity; location and context signals; F&B and amenity coverage; page accessibility to crawlers; reviews and trust signals; and metadata and social markup.

Why do hotels lose direct bookings to OTAs through AI search?

AI assistants answer from the content they can parse. If a hotel's own site hides rates, room facts, or the booking path behind images and scripts, the assistant leans on online travel agency listings instead and sends the guest there, at 15 to 25 percent commission.

Who should run the audit?

Hotel owners, general managers, and marketing or e-commerce leads at independent and luxury hotels, resorts, and private villas who want to know whether AI assistants can find and recommend the property. The PDF report is written to hand straight to a web team or agency.

What if I want help fixing the issues?

KAN Advisory offers a hands-on AI Website Diagnostic for ownership groups. Akshay Nelliot interprets the findings against the hotel's channel mix and rate strategy and works with the team on the fixes. Start with a 30-minute call.

Get Started

Run your audit today

One-time purchase. Secure payment via Stripe. Your audit runs immediately after checkout — no scheduling, no sales call, no subscription.

Run the AI Visibility Audit →

Built and run by KAN Advisory — the same diagnostic lens used in our owner-side advisory engagements.